About barbie
Barbie is a fashion doll that is manufactured by Mattel Inc. The original Barbie doll was introduced in March 9,1959, during the annual Toy Fair in New York, by Ruth Handler, the co-founder of Mattel Inc. The doll was sold for $3, with separate outfits for it sold from $1-$5. In the 1960s, Barbie was given a revamp, with rooted eyelashes, lighter makeup, and straight shiny hair. In the 1970s Malibu Barbie and Superstar Barbie made their appearances. During the 1980s and 1990s, Barbie reflected the major fashion themes of the era, with Madonna-esque hairdos and fashionable suits, outfitted with shoulder pads. Since Barbie made her first debut in 1959, she has held a plethora of occupations, ranging from an astronaut to parallel the first female astronaut Valentina Tereshkova, to a Sports Illustrated swimsuit model.
When asked by the average American, they would say that Mattel's Barbie doll, is a beloved toy by girls of all generations. They might even give you a description reminiscent of the one above, that displays only the dolls attributes. A Plastic Kind of Beauty analyzes how companies such as Mattel Inc. use persuasive techinques such as Ethos, Pathos, and Logos to encourage you to purchase their products. Their ads, specifically for those of their Barbie dolls, focus on the use of Pathos to encourage parents to buy the dolls for their children. By distracting their consumers with such advertisements, they are able to draw attention away from the actual conditions of the facilites that the toys are manufactured in, and the unsafe materials that they often contain.