IT'S A BARBIE WORLD AFTER ALL
~an analysis of the Persuasion Techniques used in an ad
The purpose of this ad is to convince parents to buy their
children yet another toy. But this isn’t just any toy; it’s the CEO Barbie
doll. The ad shows their new toy, CEO Barbie, at her finest while on the job.
Decked out in her trademark pink, she carries a microphone in one hand and a
portfolio in the other.
The authors of the ad, Mattel Inc., establish their credibility otherwise known as ethos, simply by placing the Barbie logo front and center. Since they were first produced, the Barbie doll has became a common household name for those families with children. Upon seeing the familiar pink looping script, potential consumers immediately recognize the brand they are looking at.
The author plays on the viewers emotions using pathos. “Want your child to learn real-life skills during playtime?” the ad asks. This question is aimed towards those parents with small children. The ad calls upon a parent’s sense of pride. Of course any parent would want their child to learn skills that they could later apply in real life, they think as they look at the advertisement. What kind of parent would they be if they didn’t? Every good parent wants only the best for their children, and they want their children to succeed. This toy, with its claim to help their child learn “real-life skills” could allow them the chance to prepare their children to experience life on their own. They wouldn’t even have to take time out of their days to do so, because this toy would allow the children to multitask, learning these skills while playing.
It also appeals captures the reader’s interests. “Sign up with your code and enter the fun, new CEO Barbie World today!” the ad proclaims. With just a single tap of a screen, you can scan the code and be transported into the exciting world CEO Barbie has to offer. Surely once you see all the wonders contained in the website you’ll want to purchase this toy?
Using logos, the author allows the reader to use logic to form their own conclusions about the product. Upon seeing the microphone and portfolio the doll grips, your mind comes to the conclusion that this doll must be the CEO of broadcasting news station. Haven’t you always wanted your child to have a solid, well-paying occupation once they enter adulthood? What could possibly be a better, well-paying occupation than that of a CEO? She [the doll] is obviously successful, as she can afford to have her hair cut and styled, and the most stylish of pink business suits adorns her body.
The ad uses color to paint an overall cheery, positive tone. The multiple hues of pink represent nurturing and love. Pink is a color traditionally associated with femininity, aiming this product towards parents purchasing the toy for their small girls.
The authors of the ad, Mattel Inc., establish their credibility otherwise known as ethos, simply by placing the Barbie logo front and center. Since they were first produced, the Barbie doll has became a common household name for those families with children. Upon seeing the familiar pink looping script, potential consumers immediately recognize the brand they are looking at.
The author plays on the viewers emotions using pathos. “Want your child to learn real-life skills during playtime?” the ad asks. This question is aimed towards those parents with small children. The ad calls upon a parent’s sense of pride. Of course any parent would want their child to learn skills that they could later apply in real life, they think as they look at the advertisement. What kind of parent would they be if they didn’t? Every good parent wants only the best for their children, and they want their children to succeed. This toy, with its claim to help their child learn “real-life skills” could allow them the chance to prepare their children to experience life on their own. They wouldn’t even have to take time out of their days to do so, because this toy would allow the children to multitask, learning these skills while playing.
It also appeals captures the reader’s interests. “Sign up with your code and enter the fun, new CEO Barbie World today!” the ad proclaims. With just a single tap of a screen, you can scan the code and be transported into the exciting world CEO Barbie has to offer. Surely once you see all the wonders contained in the website you’ll want to purchase this toy?
Using logos, the author allows the reader to use logic to form their own conclusions about the product. Upon seeing the microphone and portfolio the doll grips, your mind comes to the conclusion that this doll must be the CEO of broadcasting news station. Haven’t you always wanted your child to have a solid, well-paying occupation once they enter adulthood? What could possibly be a better, well-paying occupation than that of a CEO? She [the doll] is obviously successful, as she can afford to have her hair cut and styled, and the most stylish of pink business suits adorns her body.
The ad uses color to paint an overall cheery, positive tone. The multiple hues of pink represent nurturing and love. Pink is a color traditionally associated with femininity, aiming this product towards parents purchasing the toy for their small girls.